The Public, Media, Culture and Society
At the Mass level of Communication the media, the public, culture, and society interact and play roles in the shaping and interpretations of messages delivered. Within such communication dynamics, we will encounter the interrelationships of Mass Media Theories, Culture and Society as well as theories that apply to Public Relations, Advertising, Marketing and Consumer Behavior. On the theory list below, click on the theory title that you want to study and you will be brought to our main resource fro theories. As you familiarize yourself with each of the theories, note down (if applicable) the striking relevance of the theory to some familiar situations you encounter or observe daily regarding the media, the public, culture and society. Include the notes and insights you have into your Daily Communication Events log. To enrich your mind with problems in mass media, read also this short article and take time to read the brief posts in this forum especially the one at the very bottom of the thread in this site.
THINK, REFLECT: Based on the assumptions or assertions from the various theories, how will you make sense of the relationship among the Media, the People, the Culture, and Society? Discuss (in a Word document file) how you visualize the relationship and make a graphical representation of how you view this relationship. Submit your work in the Week 4 Quiz Drop Box. For our Discussion Forum, use Jing or voicethread to present your graphical representation of this relationship. To arrive at a more precise critical analysis of such relationship among the media, the people, the culture, and society, have a good grasp of the following theories below:
THINK, REFLECT: Based on the assumptions or assertions from the various theories, how will you make sense of the relationship among the Media, the People, the Culture, and Society? Discuss (in a Word document file) how you visualize the relationship and make a graphical representation of how you view this relationship. Submit your work in the Week 4 Quiz Drop Box. For our Discussion Forum, use Jing or voicethread to present your graphical representation of this relationship. To arrive at a more precise critical analysis of such relationship among the media, the people, the culture, and society, have a good grasp of the following theories below:
Optional: From the list of mass media problems identified in this forum and discussed in this article choose one problem that triggers your interest or one that concerns you the most. Discuss and analyze this problem and incorporate three theories or more that possibly relate to or help explain and solve the problem. Post your thoughts by joining in our Communication Theory Forum.